发明授权
- 专利标题: Determining and/or managing offers such as bids for advertising
- 专利标题(中): 确定和/或管理广告出价等优惠
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申请号: US11172614申请日: 2005-06-30
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公开(公告)号: US08412575B2公开(公告)日: 2013-04-02
- 发明人: Wilburt Labio , Sridhar Ramaswamy , Mark Rose
- 申请人: Wilburt Labio , Sridhar Ramaswamy , Mark Rose
- 申请人地址: US CA Mountain View
- 专利权人: Google Inc.
- 当前专利权人: Google Inc.
- 当前专利权人地址: US CA Mountain View
- 代理机构: Straub & Pokotylo
- 代理商 John C. Pokotylo
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00
摘要:
Offers, such as bids in an advertising network, may be determined and/or managed by accepting an ad budget and at least one ad serving constraint, and then generating offer information using the ad budget and the serving constraint(s). The offer may be generated by obtaining, for each of the ad serving constraint(s), a plurality of points, wherein each point includes a cost per event value and an event quantity value. These points collectively define a landscape. A convex landscape for each of the ad serving constraint(s) is then determined from the landscape(s). One or more points from at least one of the convex landscapes is then used to generate the offer information.