Search term ranking algorithms can be generated and updated based on customer settings, such as where a ranking algorithm is modeled as a combination function of different ranking factors. An end user of a search system provides personalized preferences for weighted attributes, generally or for a single instance of the query. The user also can indicate the relative importance of one or more ranking factors by specifying different weights to the factors. Ranking factors can specify document attributes, such as document title, document body, document page rank, etc. Based on the attribute weights and the received user query, a ranking algorithm function will produce the relevant value for each document corresponding to the user preferences and personalization configurations.