A cellular communication system comprises a first communication network arranged to use a single cell identifier reuse pattern; a second communication network comprising a cluster of communication cells and arranged to use a common cell identifier reuse pattern for broadcast transmissions. The cellular communication system further comprises management logic (146) having broadcast mode logic (150) operably coupled to at least the second communication network; and a plurality of wireless serving communication units operably coupled to the management logic. The broadcast mode logic (150) applies the same common cell identifier to be used by the plurality of wireless serving communication units in transmitting broadcast communications across the cluster of communication cells in the second network.