发明授权
US08429012B2 Using estimated ad qualities for ad filtering, ranking and promotion
有权
使用估算的广告质量进行广告过滤，排名和推广
- 专利标题： Using estimated ad qualities for ad filtering, ranking and promotion
- 专利标题（中）： 使用估算的广告质量进行广告过滤，排名和推广
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申请号： US12890271申请日： 2010-09-24
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公开(公告)号： US08429012B2公开(公告)日： 2013-04-23
- 发明人: Daniel Wright , Daryl Pregibon , Diane Tang
- 申请人： Daniel Wright , Daryl Pregibon , Diane Tang
- 申请人地址： US CA Mountain View
- 专利权人： Google Inc.
- 当前专利权人： Google Inc.
- 当前专利权人地址： US CA Mountain View
- 代理机构： Harrity & Harrity, LLP
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
A system obtains a first parameter (QP1) associated with a quality of an advertisement among multiple advertisements, where the first quality parameter (QP1) does not include a click through rate (CTR). The system functionally combines the first quality parameter (QP1) with at least one other parameter and uses the functional combination to filter, rank or promote the advertisement among the multiple advertisements.
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