A printing apparatus includes a line head which includes first and second basic heads each having a plurality of nozzles in a predetermined direction and in which the first and second basic heads are arranged in the predetermined direction so as to form an overlapping section in the predetermined direction and a controller which controls the first and second basic heads when at least one of a print medium and the line head moves in a direction intersecting the predetermined direction and which controls the first and second basic heads so as to print the contour of a character or a line image by using only one of the first and second basic heads when the character or the line image is contained in an image printable by the overlapping section.