A developing device includes: a plurality of developer retaining bodies that retain developer and rotate, and that respectively convey the developer, which is supplied to each of the developer retaining bodies from a developer supply section, to an image bearing body that rotates and bears a latent image; and a speed changing unit that is adapted to change a rotation speed of at least one of the developer retaining bodies excluding a developer retaining body that is furthest downstream side in a direction of rotation of the image bearing body.