Following a transmission comprising a plurality of symbols, an error measurement is generated for each symbol, so that one may distinguish between symbols having a relatively low error and symbols having a relatively high error. A bit rate to be used for subsequent transmission is determined as a function of error measurements of those symbols that have relatively low error and as a function also of the proportion of symbols having a relatively high error, such that the bit rate reduces as the proportion increases. Measurement of the error rate and/or the durations of high and low error conditions may also be used to set other transmission parameters such as error-correcting code and interleaver settings.