Invention Grant
US08442863B2 Real-time-ready behavioral targeting in a large-scale advertisement system
有权
在大规模广告系统中实时就绪的行为定位
- Patent Title: Real-time-ready behavioral targeting in a large-scale advertisement system
- Patent Title (中): 在大规模广告系统中实时就绪的行为定位
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Application No.: US12818100Application Date: 2010-06-17
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Publication No.: US08442863B2Publication Date: 2013-05-14
- Inventor: Badrish Chandramouli , Jonathan Goldstein , Xin Jin , Balan Sethu Raman , Songyun Duan
- Applicant: Badrish Chandramouli , Jonathan Goldstein , Xin Jin , Balan Sethu Raman , Songyun Duan
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Lyon & Harr, LLP
- Agent Mark A. Watson
- Main IPC: G06Q30/00
- IPC: G06Q30/00

Abstract:
A “Real-Time-Ready Analyzer” combines a data stream management system (DSMS) with a map-reduce (M-R) framework to construct a streaming map-reduce framework that is suitable for real-time Behavioral Targeting (BT) (or other temporal queries). The Real-Time-Ready Analyzer allows users to write “dual-intent” temporal analysis queries for BT. These queries are succinct and easy to express, scale well on large-scale offline data, and can also work over real-time data. Further, the Real-Time-Ready Analyzer uses the aforementioned streaming map-reduce framework to provide dual-intent algorithms for end-to-end BT phases. Experiments using real data from an advertisement system show that the Real-Time-Ready Analyzer is very efficient and incurs orders-of-magnitude lower development effort than conventional systems.
Public/Granted literature
- US20110313844A1 REAL-TIME-READY BEHAVIORAL TARGETING IN A LARGE-SCALE ADVERTISEMENT SYSTEM Public/Granted day:2011-12-22
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