A process to manufacture tufted backing materials comprises the steps of a) providing a roll bearing a backing material which backing material comprises a first side exhibiting a first colour and a second side exhibiting a second colour, wherein the first colour is different from the second colour, the first side is the front side and the second side is the rear side, b) unwinding the backing material from the roll, c) tufting the backing material, d) cutting the backing material at a position between the roll bearing the backing material and the tufting device, e) rotating the roll bearing the backing material by an angle of 180°, f) unwinding the backing material from the roll in a second unwinding direction which is opposite to the first unwinding direction and guiding the backing material into the tufting device, and g) tufting the backing material. A backing material for tufted carpets or filters comprising a first woven or non-woven layer having a second colour different from the first one is also described.