A liquid crystal display device includes a liquid crystal display panel (LCD panel), an area light source device which illuminates the LCD panel, a driving unit which drives the LCD panel and the area light source device, and a control unit which controls the driving unit. The LCD panel includes display pixels. The area light source device includes plural kinds of light sources which are successively turned on in one frame period. The control unit includes means for controlling the driving unit in a manner to execute video signal write and reset signal write after the video signal write, in a period in which one of the plural kinds of light sources is turned on in the one frame period. The video signal write and the reset signal write are executed with the same polarity, and a polarity of potential of the display pixels is reversed between frame periods.