发明授权
- 专利标题: System and method for providing advertisements in an integrated voice navigation services environment
- 专利标题(中): 用于在集成语音导航服务环境中提供广告的系统和方法
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申请号: US13341572申请日: 2011-12-30
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公开(公告)号: US08452598B2公开(公告)日: 2013-05-28
- 发明人: Michael R. Kennewick , Catherine Cheung , Larry Baldwin , Ari Salomon , Michael Tjalve , Sheetal Guttigoli , Lynn Armstrong , Philippe DiChristo , Bernie Zimmerman , Sam Menaker
- 申请人: Michael R. Kennewick , Catherine Cheung , Larry Baldwin , Ari Salomon , Michael Tjalve , Sheetal Guttigoli , Lynn Armstrong , Philippe DiChristo , Bernie Zimmerman , Sam Menaker
- 申请人地址: US WA Bellevue
- 专利权人: VoiceBox Technologies, Inc.
- 当前专利权人: VoiceBox Technologies, Inc.
- 当前专利权人地址: US WA Bellevue
- 代理机构: Pillsbury Winthrop Shaw Pittman LLP
- 主分类号: G10L15/00
- IPC分类号: G10L15/00
摘要:
The system and method described herein may provide advertisements in an integrated voice navigation services environment. In particular, one or more advertisements may be identified based on affinities among a current location associated with a navigation device and shared knowledge and information used to interpret natural language utterances that relate to a navigation context, wherein the one or more advertisements may then be presented via a multi-modal output. As such, the shared knowledge and the information relating to the navigation context may provide the system and method with dynamic awareness relating to context, available information sources, domain knowledge, and user behavior and preferences, among other things, which may be used to deliver targeted and contextually relevant advertisements in the integrated navigation services environment.