An exemplary aspect is directed toward one or more solutions that are capable of providing feedback information about OCAP/ACAP/IMS solutions generally related to audience acceptance and satisfaction, and extensions thereto. For example, one exemplary aspect is directed toward information, such as consumer feedback about their viewing choices, being gathered, evaluated and distributed. Even more specifically, an exemplary aspect is directed toward the use of information, such as personalized or customized information and personal preferences contained in an STB combined with an OCAP/ACAP/IMS intelligent personal agent and application(s) to provide advanced interactive and interoperable services to both obtain and distribute feedback about OCAP/ACAP/IMS services.