A reach-adjustable lever assembly mounted to a handlebar for actuating one of a gear-change and braking device. The lever assembly generally including a support member, a lever pivotably connected to the support member and a reach adjust mechanism. The reach adjust mechanism includes a follower, a cam and a cam seat for retaining the cam in a current user-selectable position. The follower is fixedly supported on one of the support member and the lever and the cam is rotatably supported on the other of the support member and the lever. The cam has a plurality of user-selectable positions. The lever is rotatably biased toward a rest position to position the cam against the follower. The cam and the follower are configured to provide a different rest position of the lever for each of the user-selectable positions.