A method and server for providing geo-targeted content delivery are provided. The method may include receiving, by a web server, a request for information from an Internet user; determining, by the web server, a geographic location of the Internet user; and tailoring information provided to the Internet user based at least in part on the geographic location of the Internet user. Determining the geographic location of the Internet user may involve obtaining a route through the Internet to a target host for an IP address associated with the Internet user, wherein the route may include one or more intermediate hosts; deriving a geographic location of one or more of the intermediate hosts within the route; and automatically determining the geographic location of the Internet user by analysis of the route and the geographic location of the one or more intermediate hosts.