A method for producing a vehicle wheel and wheel cover assembly comprising the steps of: (a) providing a wheel cover having an inner surface and an outer surface; (b) selectively applying at least one shot of a first adhesive material to a portion of the inner surface of the wheel cover to define a predetermined masked area; (c) providing a vehicle wheel having an outboard face; (d) positioning the wheel cover and the vehicle wheel relative to one another whereby at least one cavity is formed between the inner surface of the wheel cover, the outboard face of the vehicle wheel, and the masked area of the wheel cover defined by the first adhesive material; and (e) selectively applying a second adhesive material to the cavity to secure the wheel cover to the vehicle wheel.