A system and method for organizing social activity information on a website is disclosed. The system comprises a feed serving module and a presentation module. The feed serving module is configured to receive social activity of at least a first user from at least one third-parity source. The feed serving module aggregates the social activity information to form aggregated social activity information. The presentation module is communicatively coupled to the feed serving module and is configured to receive the aggregated social activity information from the feed serving module. The presentation module generates feed display associated with the aggregated social activity information and sends feed display to a client for display to a second user.