A video conferencing system contains one or more display adjusting components, whereby an object to be displayed can be adjusted to appropriately fit various sized display screens. A display adjusting component is contained within the sending client, which adjusts the image of the object to be appropriately displayed to one or more receiving clients. The receiving clients also contain a display adjusting component, which can further adjust the image of the object to be displayed, as necessary. The multimedia conferencing server of the video conferencing system also contains a display adjusting component, which negotiates parameters of the sending and receiving clients. Any of the display adjusting components can function alone, or in any combination together. A method, and computer readable media which contain computer readable instructions to perform a method, of adjusting an image for video conference display are also described.