A method for sending, a method for receiving, a system for sending, and a terminal for receiving continual service multiplex configuration information. Wherein, a multiplex service server configures service information for each service according to multimedia broadcasting data of a mobile multimedia broadcasting service, encapsulates a service identifier of each service and the corresponding service information into the continual service multiplex configuration information, and sends the continual service multiplex configuration information to a terminal via a broadcasting network; wherein, the service information includes at least demodulation information and program information, and the program information is used to distinguish a type of each service. The methods, system and terminal can speed up processing for the mobile multimedia broadcasting service and improve the user experience, and even in the case of having not received ESG, the terminal can also acquire the necessary information for processing and playing the service data.