A user-centric or identity-centric resource licensing system that manages access to ‘cloud-based’ resources (e.g., applications and services) is provided. A ‘cloud’ refers to a collection of resources (e.g., hardware and/or software) provided and maintained by an off-site or off-premise party (e.g., third party), wherein the collection of resources can be accessed by an identified user via a network. In accordance with the user-centric licensing model, the resource license (and subscription) rights can migrate with a user without regard to physical location, device used, or other contextual factors (e.g., activity engaged). Effectively, the rights are mapped (and tracked) as a function of a user identity, which can be a core identity or an identity based upon activity engaged, role, capacity, etc.