An access device receives content from a broadband IP network to be communicated to a wireless handset over a radio access network (RAN). The access device acquires a user profile utilized in the radio network for the wireless handset. Based on the acquired user profile, the access device determines transmission parameters utilized for communicating the received content to the wireless handset using an air interface protocol over the radio access network. A security level and/or a security protocol, a transcoding mechanism, and/or transmission bit rate are determined based on the acquired user profile. A resolution, transmission bit rate, coding structure, security protocol and/or security level for transmitting the received content to the wireless handset are adjusted based on the acquired user profile. Alternately, the access device is enabled to receive content from the wireless handset using a transmission profile determined based on user profile of the wireless handset.