A method, an Advanced Base Station (ABS) and an Advanced Mobile Station (AMS) for transmitting Location Based Service (LBS) resource allocation information by an ABS in a mobile communication system are provided. The ABS transmits LBS resource allocation information including LBS zone configuration information representing an LBS zone transmission period. The LBS zone configuration information includes at least one of first information indicating that LBS zone transmission is switched off, second information indicating that the LBS zone transmission period corresponds to a first number of super frames, third information indicating that the LBS zone transmission period corresponds to a second number of super frames, and fourth information indicating that the LBS zone transmission period corresponds to a third number of super frames.