Ordering content in social networking applications is described. A plurality of shared content pieces are received, that are viewable and accessible by at least one viewer, wherein the shared content pieces are configured for display in an initial order, wherein the shared content pieces are accessed in a viewer order determined by an individual viewer. The viewer order and the identity of the individual viewer are received and stored in a data store, and the initial order is changed based at least in part upon at least one of the viewer order and the identity of the individual viewer, thereby providing an adjusted order. The changing of the initial order is performed after a predetermined period of time and is based at least in part upon at least one of viewer orders and identities of individual viewers for a plurality of viewers in the data store.