A sign for the displaying of a number of characters in either a first orientation or at least one additional orientation. The sign includes a frame and a series of characters, including at least one variable position character, mounted to the frame. The variable position character is movable relative to the frame such that it may be read in different positions, to display a message when the variable position character is either in a first orientation or a second orientation. The variable position character may be interconnected with the frame via a pivoting mechanism for adjusting the orientation of the variable position character. The pivoting mechanism may include a latching mechanism that secures the variable position character in a selected orientation. The characters may each include a source of illumination, such as LEDs, that are interconnected with a power supply for selectively illuminating the LEDs.