A transfer assembly includes a counter member having a contact face, an engagement/disengagement unit to engage and disengage the image carrying face of image carrying member and the contact face of counter member using a cam, a pressure device to apply force to a transfer nip between the image carrying face and contact face, and a recording medium feed device to feed the recording medium to the transfer nip. When the cam is at a first rotation position, the image carrying face and contact face are separated, and when the cam is at a second rotation position, the image carrying face and contact face contact. Before the recording medium enters the transfer nip, the cam rotates from the first rotation position toward the second rotation position. After the recording medium enters the transfer nip, the cam is at the second rotation position to press the image carrying face with the contact face.