Group communications methods and apparatus are described. Multiple modes of group communications signaling are supported. In a first mode, copies of packets are separately transmitted to each group member in a sector or cell. In a second mode a copy of a packet is directed to multiple group members at the same time. Transitions between the two modes may be determined as a function of the cost of operating in each of the modes in terms of system cost and/or the number of group members in a cell or sector being serviced by a transmitter.