The present invention provides an information distribution method based on geographical location information of a mobile terminal. The method includes obtaining current geographical location information of the mobile terminal; based on an acquiring mode used to obtain the current geographical location information, determining a positioning accuracy of the mobile terminal's current geographical location information; based on the determined positioning accuracy, determining a distribution mode used to distribute information to the mobile terminal, wherein the distribution mode includes a location-based distribution mode and the combination mode of location-based distribution and relation-based distribution; and distributing information to the mobile terminal using the determined distribution mode.This method may be used to accurately distribute to the mobile terminal user the information related to the nearby Points of Interest (POIs) within a predetermined distance range from the current geographical location of the mobile terminal or related to the similar POIs having the same type of the current POI of the mobile terminal user, such as coupons, advertisement information, and/or POI characteristic information.