A method of and system for defining a sales promotion is disclosed. The method includes receiving a hierarchical listing of items, including a plurality of levels, each level including at least one node. The method also includes selecting a first node to define a first sales promotion, and selecting a second node below the first node to define a second sales promotion, wherein the second sales promotion is more specific than the first sales promotion. The system includes means for receiving a hierarchical listing of items, including a plurality of levels, each level including at least one node. The system also includes means for selecting a first node to define a first sales promotion, and means for selecting a second node below the first node to define a second sales promotion, wherein the second sales promotion is more specific than the first sales promotion.