This method of managing public identities in an information transmission network (11) of internet type implementing an SIP protocol for establishing data transmission links between said network and equipment for managing a group public identity (10) connected to this network is characterized in that it comprises: —a prior step of recording a group common public identity representative of at least one group of several individual public identities managed by said management equipment (10), at a public identities record management server (12); —a step of verifying a request to establish an incoming call, said request containing a numbering sequence, intended to verify whether said sequence corresponds to a recorded group public identity; and a step of sending said request to a contact address corresponding to the recorded group public identity.