Example pop-up camera flashes are disclosed. A disclosed example pop-up flash of a camera includes a supporting unit; a rotating unit, which is rotatably connected to the supporting unit and is able to rotate between a first position, at which the rotating unit is adjacent to the supporting unit, and a second position, at which the rotating unit is apart from the supporting unit; a sliding unit, which is slidably combined with the rotating unit; a light emitting unit, which is arranged at the sliding unit; a connecting unit, of which a first end is rotatably connected to the sliding unit and a second end is rotatably connected to the supporting unit; and a driving unit, which is connected to the connecting unit and provides a driving force for rotation of the connecting unit.