A method and tool for estimating a ship date profile for a business (e.g., a business that is not in operation), includes simulating a plurality of dynamic events to estimate the ship date profile for the business. The plurality of dynamic events may include, for example, at least one of stochastic customer shopping traffic, an uncertainty of order size, a customer preference of a product feature and demand forecast, an inventory policy, a sourcing policy and a supply planning policy, and a manufacturing lead time.