A method, program, system and apparatus perform dynamic load balancing of coverage areas in a wireless communication network. The dynamic load balancing is performed by evaluating cell congestion based on location information of subscribers in the wireless communication network, collecting network parameters related to the wireless communication network and altering network parameters based on the evaluated cell congestion. After the network parameter is altered, the coverage areas are narrowed. Improvements in cell congestion and quality of server are then determined based on the narrowing of the coverage areas. Altering of the plurality of network parameters and evaluating of the cell congestion are performed continuously until a target quality of service is achieved.