Systems and methods for facilitating a decision-making process are disclosed. In one aspect of the present disclosure, in response to receiving a request to facilitate a decision making process, the decision-making agent participates in a communications thread where users are attempting to reach a decision regarding a business to frequent and/or an activity to partake. Since group activities are oftentimes scheduled via common communication threads, the decision-making agent can intervene in such communication threads, when requested, and assist the participating users in making a decision or making informed suggestions toward reaching an agreement.