An imaging apparatus includes a display unit capable of being displaced between a non use state and a use state in such a manner that a display surface displaying an image of a subject is directed at least to the subject or a user in the use state, and a display control unit that inverts a direction in a vertical direction of the image of the subject displayed on the display surface in response to an operation on an operation member when the display unit is in the use state and cancels the inversion when the display unit is in the non use state.