Methods and apparatus supporting load balancing in a wireless communications system implementing decentralized control are described. Different channels, e.g., unused TV channels, are available in different locations for use for communications. Various communications technologies, e.g., WiFi, 3G Blue-Tooth, etc., may be supported by a communications device and may be allowed to be used on the available channels. A wireless communications device evaluates its current local environment, e.g., estimating potential rates that it may use and/or estimating latency, for each of a plurality of available alternative channel/technology combinations. The wireless communications device selects a channel and technology combination to use as a function of its estimates. The wireless communications device uses its selected channel and technology combination for communications, e.g., for peer to peer communications including direct peer to peer traffic signaling as part of a local peer to peer network.