A phone call is enhanced by the addition of localized information. In an example embodiment, a call is placed between a first device and a second wireless device. The call enhancement system is employed to determine a specific geographic location of the second wireless device. The system then abstracts the specific geographic location of the second wireless device into a general geographic location of the second wireless device. The degree of abstraction employed is determined by reference to a configurable privacy setting. The system retrieves content associated with the general geographic location of the second wireless device and packages it for transmission to the first device. The content is transmitted to the first device for presentation on a display of the first device.