Invention Grant
US08510661B2 End to end response enabling collection and use of customer viewing preferences statistics
失效
端到端响应能够收集和使用客户查看偏好统计信息
- Patent Title: End to end response enabling collection and use of customer viewing preferences statistics
- Patent Title (中): 端到端响应能够收集和使用客户查看偏好统计信息
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Application No.: US12368141Application Date: 2009-02-09
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Publication No.: US08510661B2Publication Date: 2013-08-13
- Inventor: Srinivasa Dharmaji , Xin Feng
- Applicant: Srinivasa Dharmaji , Xin Feng
- Applicant Address: US CA Sunnyvale
- Assignee: Goldspot Media
- Current Assignee: Goldspot Media
- Current Assignee Address: US CA Sunnyvale
- Agency: Perkins Coie LLP
- Agent Michael A. Glenn
- Main IPC: G06F3/00
- IPC: G06F3/00 ; G06F15/16 ; G06F15/173 ; G06F13/00 ; G06Q30/00 ; G07G1/12 ; G07G5/00 ; H04N7/10 ; H04N7/025 ; H04N7/173
Abstract:
Targeted advertisements with associated dynamic content for response and feedback embedded into the ad's header are delivered to mobile viewing devices. The mobile viewing device records a user's response to advertisements and reports it back to an ad serving platform. The ad serving platform generates user profiles that incorporate the response data. Ads are further targeted to the user according to the user's profile data to maximize the impact of the ads. The user can select the preferred format for providing advertisement feedback.
Public/Granted literature
- US20090204901A1 End to End Response Enabling Collection and Use of Customer Viewing Preferences Statistics Public/Granted day:2009-08-13
Information query
