Systems and methods for predicting whether a program will be watched live, including receiving a plurality of message posts relating to the program; determining, from the plurality of message posts, a number of live message posts for the program based on a number of message posts relating to the program posted within a first predetermined time frame relative to the live playing of the program; determining a number of other message posts for the program based on a number of message posts relating to each program posted within a second predetermined time frame different from the first predetermined time frame; determining a first ratio based on the number of live message posts and the number of other message posts for the program; determining whether the program was predominantly watched live based on the first ratio; predicting whether the program will be watched live based on the determination; and recording the prediction in an electronic programming guide.