Utilizing logical identifiers or sets of metadata to describe, organize, and index content associated with a software application system from one or more content contributors is provided. When a request is made for specific content, the request may point to a logical identifier, and pieces of content applicable to the requested content may be retrieved and presented to a user. By utilizing schematized metadata associated with individual content items, a user's experience may be improved by providing content available from a plurality of content contributors applicable to the user's query.