A method and apparatus for facilitating communication between a plurality of wireless devices is provided. The method may comprise establishing, by a first wireless device, a communication path with at least one of a plurality of wireless devices via a network, wherein the communication path provides for half duplexed direct communication between the first wireless device and the at least one of the plurality of wireless devices, maintaining each established communication path until a triggering event occurs, generating content, in the first wireless device, to be transmitted to at least one of the plurality of wireless devices with the established communication path, wherein the generated content includes non-voice data, and transmitting, from the first wireless device, the generated content through the established communication path to the at least one wireless device of the plurality of wireless devices.