Computer-implemented systems and methods for generating marketplace listings using a camera enabled mobile device are described in which a request is received via a camera enabled mobile device to list one or more sale items. An image taken by the camera enable mobile device and depicting the one or more sale items is received. Image recognition is performed on the received image to identify the one or more sale items. Based on the identification of the one or more sale items depicted in the image, a set of descriptive data is automatically generated. The one or more sale items are listed on a marketplace using the image and the automatically generated set of descriptive data.