发明授权
- 专利标题： Systems and methods for query expansion in sponsored search
- 专利标题（中）： 赞助搜索中查询扩展的系统和方法
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申请号： US12169782申请日： 2008-07-09
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公开(公告)号： US08521731B2公开(公告)日： 2013-08-27
- 发明人: Andrei Z. Broder , Evgeniy Gabrilovich , Vanja Josifovski , Donald Metzler , Lance Riedel , Peter Ciccolo
- 申请人： Andrei Z. Broder , Evgeniy Gabrilovich , Vanja Josifovski , Donald Metzler , Lance Riedel , Peter Ciccolo
- 申请人地址： US CA Sunnyvale
- 专利权人： Yahoo! Inc.
- 当前专利权人： Yahoo! Inc.
- 当前专利权人地址： US CA Sunnyvale
- 代理机构： Berkeley Law & Technology Group, LLP
- 主分类号： G06F17/30
- IPC分类号： G06F17/30
摘要：
The present invention is directed towards systems, methods and computer program products for providing query-based advertising content. According to one embodiment, a method for providing query-based advertising content comprises receiving a web query and generating an ad query associated with the web query, wherein the ad query is generated on the basis of one of a query to advertisement relationship, a query to feature vector relationship, or a rewritten query vector. An advertisement is selected on the basis of the generated ad query.