A computer-implemented method for an anonymous personalized recommendation is provided. The method includes receiving select server fingerprints selected from server fingerprints based on predetermined metrics. The server fingerprints correspond to a plurality of public entities and each server fingerprint includes encoded information about a corresponding public entity. The method also includes generating a user fingerprint based on user information associated with a user, the user fingerprint comprising encoded user information. The method further includes comparing the user fingerprint with the select server fingerprints to select a server fingerprint for recommendation, and generating a recommendation of a public entity corresponding to the server fingerprint for recommendation. Systems and machine-readable media are also provided.