Various embodiments relate to wireless communications devices which support multiple modes of peer discovery operation. In some embodiments, the multiple modes of peer discovery operation include different modes which are associated with different rates of transmitting peer discovery information. In some embodiments, the multiple modes of peer discovery operation include different modes which are associated with different rates of monitoring peer discovery information. In various embodiments, a communications device determines whether or not to switch between different peer discovery modes of operation as a function of proximity to a location of interest. Proximity determinations may be, and sometimes are, based upon geographic position comparisons. Alternatively or in addition, proximity determinations may be, and sometimes are, based upon received signal strength measurements.