An articulating speaker assembly for a sound system of a vehicle includes a speaker that is mounted in a trim panel of the vehicle and is movable from a first stowed position corresponding to a typical vehicle speaker location to a deployed position wherein the speaker is configured to direct sound towards an exterior of the vehicle. In one embodiment, the articulating speaker is generally flush with the trim panel when it is in the stowed position, and when it is in the deployed position, is rotated approximately 90° and spaced apart from the trim panel.