A reaction force imparting system of a vehicle accelerator pedal includes a running circumstance detection apparatus that detects two or more running circumstances; a reaction force generation apparatus; and a reaction force correction apparatus. Depending on the running circumstance, the reaction force generation apparatus generates reaction force for an accelerator pedal in a returning direction thereof based on a predetermined reaction force target value, wherein the reaction force target value is differentiated according to each of the running circumstances. The reaction force correction apparatus makes correction to reduce the reaction force currently generated by the reaction force generation apparatus in a case where it is predicted that the reaction force target value is increased by a change of the running circumstance, and a difference between the reaction force target value corresponding to the running circumstance after the change and the currently generated reaction force is less than a predetermined difference.