A system and method are provided for monitoring activity on an internet-based social network. Monitoring criteria is pre-established by a client for monitoring activity on a specified user's page of the social network. Activity monitoring access to the specified user's page of the internet-based social network is established via an application programming interface of the social network based on pre-established identification information that identifies the specified user within the internet-based social network. The client is notified when the monitored activity satisfies at least one of the pre-established monitoring criteria.