Described herein are technologies pertaining to disambiguating identities/accounts over a plurality of online services. Public data streams pertaining to accounts of different online services are analyzed, and a determination is made that the accounts are owned by a same user. A searchable profile is generated for the user that comprises data that indicates that the user represented by the profile owns the accounts. The profile is claimable by the user such that the user is enabled to customize contents of the profile.