A body-insertable apparatus system has a body insertable apparatus that is inserted into a subject and a control apparatus. The body-insertable apparatus includes a magnetic responding unit that is provided within a casing forming the body-insertable apparatus and has a magnetization direction; and a needle that is protruded and retracted with respect to a surface of the casing. The control apparatus includes a magnetic field generator that generates a magnetic field; and a control unit that causes the magnetic field generator to generate a magnetic field for changing an orientation of the magnetic responding unit based on the magnetization direction of the magnetic responding unit in the body-insertable apparatus, a position of the needle in the body-insertable apparatus, and a distal end direction of the needle, thereby changing an orientation of the entire body-insertable apparatus to enable the protruded needle to puncture a puncture target layer.