An item record in an item database contains an item description generated by a seller of an item. A server machine is configured to access the item database, analyze the item description, and extract descriptive information by inferring an attribute and a corresponding attribute value from the item description. The attribute and its attribute value constitute an attribute-value pair. The server machine uses the attribute-value pair to map the item record to a product record stored in a product database. The mapping of the item record to the product record is based on comparing the attribute-value pair of the item record to a reference attribute-value pair in the product record to identify the product record. The mapping is performed upon detection of a match between the attribute-value pairs.