A server receives a consumer request pertaining to product asset management from a client. The consumer request comprises one or more product-related certificates that associates the client with one or more products. The product-related certificate comprises at least one extended attribute object identifier that has a corresponding product attribute. For each extended attribute object identifier, the server searches a data store to identify a product that corresponds to the extended attribute object identifier and generates a response to the consumer request based on the product that is identified in the data store.